Digital Marketing Skills: As a digital marketer, you can make substantial money with freelancing or your online ventures as well. But that is possible only when you have some must-have skills because digital marketers are like jacks of all trades. This post will help you learn the top 5 digital marketing skills to wow your clients or amp up your ventures.
Learning new skills is important, especially if you are an online marketer. You need to always be on top of your game and in constant learning mode.
I’ll help you learn how to
- Remove background from images
- Install WordPress on VPS
- Generate SEO report for any website
- Create animated stories for Instagram, Facebook, or WhatsApp
- Do the topic and keyword research
Exciting! Isn’t it? So let’s get started right now.
Remove Background from Image
Removing the background from an image is a very common requirement of digital artists and marketers alike. There are tons of reasons for you or your clients to remove background from the photos. Some of them include:
- Isolate your subject from its original background
- Use on websites such as eBay
- Change the theme of your subject
- Avoid unnecessary objects
- Boost the visual impact of your subject
- Repurpose your photos for other use
And the list goes on. The good thing is that you can learn to remove the background from your images within 2 minutes or less. I’ll help you do this with Photoshop and Canva. Both these image editing software programs are perfect for beginners.
How to Remove Background From Images With Photoshop
Removing background from an image with Photoshop is easy. All you need is to open your image in Photoshop and choose “Object Selection Tool” from the left bar.
Now select the subject you don’t want to remove from your image. The option to “Select Subject” is given on the top bar of Photoshop.
Select the subject you want to keep.
Click on a camera icon given in the below bar of Photoshop editor, just like this.
And boom! You’ve just learned how to remove a background from your images.
Download the file and save it now. Use the pictures accordingly or send them to your client and make money online. By the way, you can offer this service on freelance marketplaces like Fiverr and Upwork.
See, there are tons of people already making money by removing backgrounds from the images. Let’s get to know how you can do it using Canva. You don’t need to download it, for it’s an online designing tool for non-designers.
How to Remove Background From Images Using Canva
Removing background from images using Canva is easier than doing it anywhere else. All you need is to follow three little steps.
Upload your image on Canva.
Click on the “Edit image” option given above your photo.
And click on “Background Remover.” That’s just it! The background from your image must have been removed by now. That’s why I love Canva; it’s easy, quick, and fun!
If you are a digital marketer like me, you must learn to install WordPress on your hosting account. Doing it on cPanel with a WordPress installer is easy. But setting up WordPress on VPS may be challenging for some marketers.
While there are tons of VPS hosting services, I’ll help you set up WordPress on Contabo VPS only. It’s an affordable yet efficient virtual private service for hosting your blogs or website. Sounds fair? Let’s get started now.
Go to Contabo, select a suitable plan and create your account.
Log into your Contabo account and click on ‘Create’ and then ‘Droplets.’
Hover over to ‘Marketplace’ and choose the latest version of WordPress.
Select a plan of your choice.
Create a password for your WordPress dashboard on Contabo.
Click on ‘Install’ to install WordPress on your Contabo droplet.
Now go back to the Contabo dashboard and copy the IP address of the droplet you have just created.
Paste the IP address into the DNS Records of your domain.
Now open the putty app that you have downloaded onto your computer system. Enter the password now.
Enter your email address and other WP credentials.
Secure your site with SSL certificate by typing ‘y’ in the app.
Hit the ‘yes’ for auto redirection now.
Congratulations! You’ve installed WordPress in VPS hosting just now.
Have a look at these top WordPress tools to increase the functionality of your WP blog or website. Also, learn how to install WordPress on Contabo VPS in detail. But for now, let’s jump on the third of the digital marketing skills here.
Even in the digital era, a lot of small companies do not know how to create their SEO reports. Or they just don’t want to create them by themselves. Can you imagine how much money you can make by helping them as a digital marketer?
And it’s easy-peasy! This is how you generate an SEO report for any website without spending a single dollar. I have developed a free tool to do so.
Go to SEO Analyzer.
Enter the site you want to analyze the SEO health of in the ‘Type Your Website Address’ box.
And click on ‘Review’ to review the SEO of any website for free.
For example, if you want to generate an SEO report for H-Educate, enter its URL. And you can easily get information like:
- SEO (Tag, meta description, meta keywords, headings, and more)
- XML Sitemap, WWW Resolve, Robot.txt file, and more.
- WhoIS Data
- Index Pages
- Backlinks and Interlinks
- URL, Favicon, Custom 404 Pages, and more.
- PageSpeed Insights
- Domain and Typo Availability
- Mobile Usability
- Tech with which the site was developed (WordPress, for example)
- Visitors worth, and rank, and geolocation
And the list goes on. You can easily download the file and send it to your client. Or you can use it to increase the SEO performance of your site as a digital marketer.
Create Instagram Animated Stories
Canva is an extremely powerful tool to create everything related to imagery. You can create featured images for your blog posts, design social media posts, and more. Creating Instagram stories that are animated to grab attention is also easy.
And this is how you do it:
Go to Canva and log in to your account. You can get started with Canva for free.
Search ‘Instagram Story’ in the search bar. Or choose it from the templates.
Upload your graphic elements and photos to add to your IG story. Or you can also choose a template to get started. After that, click on the ‘Animate’ button given at the top bar of the Canva dashboard. Choose an animated style from the ‘Page Animations’ section.
Hover over to the ‘Download’ button in the top-right corner of Canva. Choose the file type (MP4 in this case), and download.
That’s just it! By creating these stories for Instagram, you can increase your followers substantially. And you’ll eventually boost your branding and revenue as well.
Do the Topic & Content Research
Doing the topic and keyword research is one of the most rewarding digital marketing skills. H-Supertools is a collection of free digital marketing tools. Four of them can help you do the topic and keyword research.
- Keyword Research Tool
- Questions Explorer
- YouTube Keyword Tool
- Topic Explorer
Let’s get to know how you can do the topic and keyword research with these tools.
It’s a free tool that helps you find the keywords related to the seed keyword given by you. For example, if you want to get keywords related to ’email marketing,’ you enter the phrase into the tool. And click on ‘Search’ to get all the relevant words like:
- Email marketing tools, software, KPIs, strategy, and more.
If you are into the email marketing niche, you may want to know all the keywords about it.
Not only that, but you’ll also enjoy the must-have data for those keywords.
- Monthly search volume
- Paid competition
- CPC (Cost Per Click)
- SEO Difficulty
Needless to say that the data is just an estimate. But you can prioritize creating content based on reliable data. For example, you may want to go for a high CPC, but the competition is also usually high for such keywords.
Answering questions asked by your audience is the most important thing for your business. The first step is to know the exact questions your audience is asking. But how to do it? AnswerThePublic does a great job in doing so. But then, it’s expensive.
The good news, however, is that H-Supertools has a Questions Explorer. It’s a free tool that helps you find the questions people may ask in your industry.
All you need is to enter your seed keyword or niche, and you’ll have plenty of relevant questions. For example, you should answer these questions for ‘digital marketing.’
Hire the writer or grab the laptop and start creating content! Answer the questions asked by your audience and increase traffic!
Answering your audience’s questions is one of the most valuable digital marketing skills.
It’s the best tool to find keywords for your client’s YouTube channel or yours. Having a YouTube channel can be extremely valuable for you and your audience alike in today’s age. But you may run out of ideas for creating videos.
For that, H-Supertool brings in a YouTube Keyword Tool that helps you get ideas for creating YouTube videos. This is how you use the tool.
- Go to H-Supertools and hover over to ‘YouTube’ from the top bar
- Choose ‘YouTube Keyword Tool’
- Enter your main theme or keyword (‘Digital marketing’ for instance)
- And click on ‘Search.’
In seconds, you’ll get all the related keywords you may want to create videos around. For example, you may want to make videos, digital marketing definitions, courses, tutorials for beginners, and more.
While there are many ways to grow your YouTube channel, you should also consider increasing its revenue. But how to? Hunt for high CPC keywords for making videos about. H-Supertools’ Topic Explorer helps you do that. Here’s how:
- Go to the Topic Explorer
- Filter the keyword to find related phrases
Or explore the keywords library from the table. You’ll also get to know the competition, search volume, and last update for all the keywords. Sounds great? Awesome!
FAQs on Digital Marketing Skills
I have tried answering some questions quickly. But you can always reach out to me and ask if I have missed yours.
What are hard skills for digital marketing?
Some of the hard skills for digital marketing include writing, marketing analytics, search engine optimization, and more. These skills are called hard ones because you can learn them and calculate the value out of them.
Is digital marketing well paid?
I believe digital marketing is a well-paid job but you need to showcase the results first. How well you’re paid for your digital marketing skills depends on your expertise, the size of the company, and more. Digital marketing is an awesome career where you can hit big if you do big!
How to start digital marketing?
You can start digital marketing by understanding your customers or clients. And then tap the ways to spread the word on the net that include email marketing, social media, SEO, and more. Read Digital Marketing For Beginners post to get started fast.
Learning these skills is easy, and yet you can make big bucks with them. Even if you are not open to freelance work, you must learn them to save your time and money for your projects. Removing background from images, installing WP on VPS, generating SEO reports, creating IG stories, and doing the keywords are fun as well.
See you soon!