Are you using an SEO plugin on your WordPress website?
As you may have heard Google is changing the way it interacts with searchers. This simply means that Google will no longer need the help of meta tags to understand a single article.
After all, Google has grown to a superior level, where it can recognize what a certain page is about and search for a good place to position it.
Here are 10 Reasons why you do not need SEO plugins on WordPress to optimize articles and bring more traffic.
- SEO plugins give you outdated information.
- They slow down your website.
- Meta descriptions are not used by search engines anymore.
- The title tag can be changed without a plugin.
- Sitemaps can be used by another plugin.
- Keyword density is not a factor anymore.
- If you get good results it does not mean you will get high rankings.
- They make you optimize your content even if it is ranking high.
- They do not track your keywords or show you synonyms.
- They are not properly coded to fetch content.
What are the benefits to using an SEO plugin
SEO plugins can be helpful for newbies who do not understand SEO, as they give you some important factors that need to be looked up.
For example, they indicate if your article has interlinking done. This can help you understand that every article needs to have a proper structure.
Otherwise, you will be finding many orphan pages on your website, which makes your website hard to index and have all of its contents shown on the search engines.
Another good thing about SEO plugins is that they help you to find out if you had used more than 1 H1 tag, which is a big issue.
Only 1 H1 tag can exist per page. Otherwise, search engines may have issues understanding what your page is about.
10 Reasons Why You Do Not Need SEO Plugins in WordPress
Is your site running slowly and not meeting any of the search engine guidelines?
One of the first things to check is if you have installed a WordPress SEO plugin.
There are many on the market, but all they do is slow your site down and jeopardize your chances of getting better rankings.
1. SEO plugins give you outdated information
One of the things that are not correct with the SEO plugins in WordPress is that they indicate how well your content is performing.
For example, an SEO plugin tells you that your content needs to be at a minimum amount of 600 words in order to rank, but is that true?
This article ranks in first place and has less than the recommended minimum of words, thus it ranks in first place in the search engines.
Not all the niches can be filled with big content and Google does not like when you are stretching words, just to rank high.
2. They slow down your website
Each plugin performs differently. After all, plugins are hard-coded for performing multiple tasks, which can enhance the functionality of your WordPress website.
But on the other side having more code on your website means that you will use more resources.
Each plugin has its weight when added and since we can do everything without the need of an SEO plugin this makes it a resource waster.
One of the most important Google factors for example is the site speed. It does not matter if your content is original and well structured because your site loads slow.
Optimizing your website can be a positive signal for the search engines and earn you high rankings, while SEO plugins can just drag you down to the bottom.
3. Meta descriptions are not used by search engines anymore
Meta descriptions are usually the last thing you see before clicking on a web page.
They are short, usually no more than 160 characters, and they literally describe what the page will be about.
Meta descriptions are not a thing anymore, because Google does not take what you had specified as your meta description.
Google is now smart and uses its AI to scan your article and take the lines that represent your article best and display it to the visitor.
4. The title tag can be changed without a plugin
The title tag is used to indicate how your article is called.
The title tag needs to have the keyword you are targeting, so visitors can find your article by this keyword.
Since WordPress offers you a field to add your title tag, you can always specify it and it does not require you to use a plugin.
These SEO plugins just indicate if your title tag should include the keyword and if they are not more than 65 characters.
This can be easily tracked by an external page, such as WordCounter or any other word counting website.
5. Sitemaps can be used by another plugin
SEO plugins can indeed help you with sitemaps, but why not use a single plugin that helps you with your sitemap only?
You will be saving up a lot of resources and keep your speed top-notch, without keeping unnecessary plugins on your website.
XML Sitemaps is the perfect plugin, which creates a simple sitemap of your website without generating extra requests or adding cookies, which may slow your website.
6. Keyword density is not a factor anymore
It has been a long time since keyword density mattered.
Nowadays you do not need to repeat the same focus keywords in your articles to get ranked. Google is powerful enough to understand your topic and expressions.
A good ranking factor would be to add your keywords only where they make sense and include synonyms in your article while writing.
7. If you get good results it does not mean you will get high rankings
Getting perfect scores is not and was never a factor that indicates if your articles will rank high.
They are just suggestions by SEO companies but are not direct ranking factors.
A good thing to do is to not get obsessed with these points and maintain writing better articles. The only important thing is how well your website is structured.
8. They make you optimize your content even if it is ranking high
Sometimes you may see your content ranking on the top 5 in Google, but without checking all the squares given by your SEO plugin.
These plugins cannot track your rankings and do not know that your article is perfect, but continue to indicate that you are missing something.
Working on these points does not guarantee a high ranking, but if your article is sitting on the top places, you should just leave it as it is.
There are certain times that your article may be on the top 3 results displayed by search engines, but not get any traffic.
In such times you can try to optimize your content, or leverage your keyword research and try to rank for better keywords.
9. They do not track your keywords or show you synonyms
As previously mentioned, SEO plugins do not track your keyword rankings, nor their synonyms performance.
Since an SEO plugin cannot track how successful your strategy is, it makes it unreliable.
After all these plugins are just bots, which indicate the fields that you will need to work on.
They do a great job for the newbies, but it is still recommended to use a spreadsheet and continue your work by using it.
10. They are not properly coded to fetch content
One of the biggest issues in SEO plugins is that they are not optimized to scan the content if it was not done through a page or post in WordPress.
For example, I use a custom WordPress theme, which has a custom page done inside it as a template.
When I tried to activate the Yoast SEO plugin, it indicated that I do not have any content and it is recommended to add some.
How does WordPress handle SEO by default
The SEO plugins that are available for WordPress offer a lot of functionality and features.
However, the default behavior of WordPress is to automatically produce semantic code that conforms to the latest HTML5 standards.
The code is designed to accurately describe the content to search engine crawlers, which helps them provide more relevant search results for users.
With WordPress, there’s no need for third-party optimization plugins.
Do you really need SEO plugins?
You do not need a plugin for SEO in WordPress. High rankings with Google will depend on your site’s content and usability.
One of the most popular reasons why you don’t need a plugin for SEO is because search engines will rank you according to your site’s content and usability.
With over 580 million pages indexed, Google has the ability to determine who ranks at the top of their search results.
The best way to rank your WordPress site is by optimizing the content on it.
This can be done by creating a high-quality site with engaging and relevant content that will naturally attract visitors.
If you are looking for an easier way to optimize your WordPress site, then SEO plugins are not necessary as they do not provide any benefit for search rankings.
In order to rank well in Google searches, remember that content is king.
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