This article will help you know about the latest Ecommerce Trends for 2021 globally and also give you insight on the 6 types of ecommerce that you should go for in 2021.
By 2019, UK eCommerce enterprises accounted for 19 percent of all retail spending in the country, with annual growth at an exponential rate, making these online businesses a critical part of our economy.
Given that the post-pandemic market will adopt online enterprises as a necessity, the predicted growth for 2020 is even more extreme.
However, if you’re thinking about expanding your online presence, these figures can be scary; after all, it’s difficult to stand out in a crowded industry.
However, even under competitive conditions, there are some rising eCommerce trends for 2020 that will help your business prosper.
Some of these components can be included in your business idea, while others can be incorporated on your website by a web development service.
6 Latest Ecommerce Trends for 2021
In this post, we will cover the trends that can help you construct a healthy online presence with a lot of organic traffic.
Public concern with the environment has been on the rise for the last few years and has increased especially in the UK in 2020.
A visitor who worries about this issue when purchasing something is called a “green consumer”, who avoids products and services that are likely to harm the environment.
Of course, being eco-friendly shouldn’t just be a marketing trend or a gimmick, but it is an important factor that many customers are demanding from new companies.
The recommendation is to study your eCommerce plan and see if you’re using sustainable products and services that will make people choose you instead of your competitors.
For example, the app Forest offers a pretty simple studying tool that is very common, but ever since they partnered with a tree-planting non-profit organization, they have become the most popular tool of the genre and number 1 in productivity according to Apple.
Increase in mobile shoppers
In 2020, mobile users are already taking the place of desktop users by a considerable margin.
It is estimated that 54% of people used their phones to visit websites in 2019, and that number is rapidly increasing.
Some statistics from eMarketer evaluate that in 2021, online businesses will make 3.56 trillion U.S dollars on mobile purchases, so eCommerce companies are rushing to catch up.
What that means for your business, is that your website should be fully optimized for numerous mobile devices, the layout should be fluid, and the font should be increased for easier viewing.
These fundamental aspects are very difficult to create properly, so make sure you contact a professional web development agency to relay your ideas and build a mobile-friendly website for you.
The video content trend actually started back in 2019, when all big corporations were emphasizing video media, and some were even making youtube channels just for that purpose.
If you don’t want to go the extra mile for an entire channel, you can still incorporate that content on your website.
This can be done by professionals or yourself, and it is a great way to show diversity on your page, but there is one key element to keep in mind: page speed.
Having a website that can load quickly is imperative to your business, so you have to be very careful when uploading heavy videos that can harm your load time.
The best way to avoid that issue is by working with experienced professionals, as mentioned previously since a web developing agency would be able to optimize your speed very easily.
Just a few years ago, reviews on products weren’t of much importance, today they are absolutely essential.
Recently, there was a survey conducted by Fan & Fuel which demonstrates that 92% of customers would hesitate before buying a product that has no reviews, and 97% claim that customer reviews are an important factor to consider before purchasing online.
With that being said, making sure your website design includes a dedicated section for customer reviews or testimonials is necessary, that way your visitors will more trust in your products and brand.
Chat-bots and customer support
Nowadays you’ll have a hard time finding a modern website that doesn’t have a chat-bot available on the homepage.
This tool was very rare just three years ago, but the eCommerce stores are starting to see the value of this 24/7 customer support.
Your visitor wants to feel like they are being listened to, and if their time zone is very different from yours, they might get frustrated waiting for a response.
So if you want to improve that you can set up a simple chat-bot that will answer the most common questions and help your visitor learn about your brand.
Personalization and customization
The modern online customer wants to have a unique experience and a more informative view when shopping online.
Adopting this can put you ahead of the competition with some complex web design techniques like the creation of customer profiles, simple and interactive surveys, and adaption to customer feedback.
All of this will make your visitor feel like they are important to your business, which increases the likelihood that they will return.
This trend is also just starting to pick up, most big eCommerce companies are already using it but some small businesses are not.
This gives you the opportunity to have an advantage over your competitors while also satisfying the customers.
Adapting to the market is key to having a successful eCommerce business, so keeping your eye on latest trends and marketing methods is essential.
If you found this article helpful, you can contact your local web development agency and share your ideas with professionals or you can relate your challenges with us in the comment section for us to help you.
That way you can leave those complicated aspects in the hands of experienced developers so you can focus on the quality of your products and services.
Make sure your brand is reaching as many people as possible by keeping your eCommerce up to date with the tendencies!
Thank you for reading this article, please don’t forget to share it on all tour social media handles.
See you soon!